Where is Chrysler trying to go?

[moparnut]

Chrysler, as a brand, has been all over the map since it was created in 1924. It started out as a mildly premium car, providing luxury car features at a price not far above a typical line; with the 1927 Chrysler Four, it reached down to take over the low-pricedMaxwell (in 1928 the same car would become the Plymouth). Since then Chrysler has dabbled in luxury and fallen to entry-level.
Where is Chrysler now, and where is it heading?One sourcewrote that the internal goals are for Chrysler to be:

1. Simple
2. Consistent
3. Elegant
4. Streamlined
5. Uncomplicated [you may think this goes with simple and elegant]
6. Unique / a standout

The company is reportedly working on a new type of crossover, though this is likely the “new Pacifica” with an odd segment name. (...) →


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