moparnut
Administrator
Aldo, an Allpar member who works in customer research, laid out his plans for FCA US going forward. Allpar does not necessarily endorse the plan, but it may be worth some thought to examine it.
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- Make quality the most overriding priority — in the product, the customer experience, and manufacturing; and a focus in marketing
- Pair Chrysler and Jeep in certain showrooms, possibly including Alfa Romeo — the upscale brands
- Pair Dodge and Ram in showrooms — the “blue collar” or muscle brands.
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