Ram crosshairs revisited

moparnut

Administrator
Allpar was able to speak with Ram exterior design chief Greg Howell. Earlier, we reported on the inspiration for the controversial Laramie Limited grille; today, we are able todescribe how Mr. Howell responded to our question, “Are we seeing the crosshair relegated to Dodge?”
Time will tell. You’ll just have to wait and see. I’d just tell your readers to stay tuned. There’s a lot of exciting stuff going on. But this truck in particular [Rebel] is really our first step away from a crosshair design.
laramie-limited.jpg

 
ram.jpg
The theory was, let’s try to experiment a little bit in a limited volume and see what the reaction is. See how people react to the name being on
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