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Allpar was able to speak with Ram exterior design chief Greg Howell. Earlier, we reported on the inspiration for the controversial Laramie Limited grille; today, we are able todescribe how Mr. Howell responded to our question, “Are we seeing the crosshair relegated to Dodge?”
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Time will tell. You’ll just have to wait and see. I’d just tell your readers to stay tuned. There’s a lot of exciting stuff going on. But this truck in particular [Rebel] is really our first step away from a crosshair design.
The theory was, let’s try to experiment a little bit in a limited volume and see what the reaction is. See how people react to the name being on
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