And here's all that translated from Russian..
The work of the CM-master does not strike the eye, but it specifically shapes the internal atmosphere in the society, keeps the audience's enthusiasm and evenly reveals all the best aspects of the brand. On the part of the community manager of all the partners of the company are allowed to subdivide into a few of the main categories: Loyal users are users who often use the services or products of the company. Neutral partners of the society - not having a significant experiment with the company. Negative-minded users - for one or other of the factors denying the utility or property of the services provided. Prefering another not-so-distant brand - they know about the firm, but often use the services of another company. Video in the top you will be an asset that they have to deliver on board in order to help them digitize the idea of a million bucks ... The lawyers of the brand are the most valuable partners of the society, who enjoy using the services of the company, know all its advantages and recommend this particular brand . The painstaking and inconspicuous service of the community manager becomes an elementary and understandable target: by the ability to reduce negative feedback from users and increase the number of voluntary defenders for the brand of its own firm. To be the protector of the brand - what does this mean? By tradition, the community manager is considered to be the defender of both sides: society and the firm. What does this mean in practice? You will be an asset that they have to deliver on board to help them digitize the idea of a million bucks for subscribers to subscribe for free. A lawyer becomes a specific buffer zone for a calm and constructive communication between the manufacturer and consumers. At the same time, it is extremely important to be able to maintain balance, then there is a knowledge of where the interests of the main target audience extend, to be able to listen to the feedback of these users and to measure the ability to help solve the problems that have arisen. On the other hand, it is not least important to keep the head that the community manager, unlike ordinary loyal partners of the company - a worker of the company who is obliged to be able to deliver the company in the best light, to talk about the goods and services more fully, honestly and motivated. To start a good defender of the brand, KM is also obliged to be one of the brightest representatives of the audience in order to attract the other partners of the society with its own sample and enthusiasm. The closer the grouper is to the core of society, the warmer he reacts to getting involved in direct communication with company representatives, the more often he helplessly reacts to bad situations, assisting and explaining even before the official reaction of the firm's representatives. The newest advertising studies again confirm - the advice of acquaintances (albeit in a virtual environment) to