More sales through smaller dealers

[moparnut]

Editorial. Fiat Chrysler sales are still fairly strong within North America, but incentives are increasing — a sign of lower demand — and some believe it’s also hitting the limitations of the “Genesis model” where allbrands are at all dealers. Forwell over a decade, DaimlerChrysler, Chrysler Group, and then Fiat Chrysler havebeen pushing dealers to carry every brand — and have also been trying to get away from having smaller neighborhood dealers. Suppose, though, that one […]

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