Huge standalone Ram dealer emphasizes the new strategy

[moparnut]

For years, Chrysler Corporation, DaimlerChrysler, and Cerberus pushed through a policy of rewarding dealerships that sold all the Mopar brands — and threatening those which didn’t. The “Genesis” program was almost entirely successful, to the point that nearly every dealership selling, say, Chryslers also sold Jeeps, Rams, and Dodges.
Many criticized the plan at the time, suggesting that the brands had different audiences who should not be mixed in the same showroom.
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