How FCA Hit #1 in the Strategic Vision Study

moparnut

Administrator
Fiat Chrysler is number one in total quality, according to auto industry consultancy Strategic Vision.
FCA US, the former Chrysler, edged out General Motors and Volkswagen for the honors in the 2015 Total Quality Index, based on surveysfrom more than 46,000 new vehicle owners.
The Total Quality Index goes beyond problem-counting to include other aspects measuring other aspects of consumers’ experiences with their new vehicle.
Strategic Vision president Alexander Edwards saidthat problems per vehicle have declined dramatically since 1997, and are no longer a valid measure on their own, because variation between brands is relatively small. Therefore, their survey includescustomer perceptions of quality as well.
This is the first time that Fiat Chrysler has taken the top honors since the Strategic Vision inaugurated their annual study in 1995. (...) →
How FCA Hit #1 in the Strategic Vision Study is from Allpar News.


More...
 

SiteLock

SiteLock
Back
Top