moparnut
Administrator
Back in 1960, Chrysler Corporation converted almost its entire product line from body-on-frame to unibody (still using subframes). The revolutionary change could have frightened customers off, as the Airflow did, despite extensive testing. The company’s leaders thought they could prevent customer resistance by making the cars look fairly similar to the 1959s, a successful strategy. They were lighter and handled better, and that’s all most customers noticed. Chrysler could have made major changes to the styling […]
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