moparnut
Administrator
Take yourself back to July 26, 2007. Chrysler Corporation had been taken over by Daimler-Benz a mere nine years ago, and had apparently spent most of that time denigrating the quality, design, and engineering of their American conquest. Now, in July, Chrysler was run by Cerberus Capital Management, and with a stunning amount of high-cost debt to pay off.
How could Chrysler both assuage customers’ fears of poor quality and raise cash quickly?
Read the full story: Goodbye, lifetime service contracts! »
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How could Chrysler both assuage customers’ fears of poor quality and raise cash quickly?
Read the full story: Goodbye, lifetime service contracts! »
More...