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Chrysler, Dodge and Ram have joined with Lionsgate to promote “The Hunger Games: Mockingjay Part 2,” the final episode in the hit series
The marketing campaign, which includes both television and radio ads, kicks off tomorrow, Sunday, November 1, with the first spot, a 30-second Chrysler promotion called “Where You’re Going.”
There will be two spots for Dodge, [video=youtube;w4HdSWBSX8w]https://www.youtube.com/watch?v=w4HdSWBSX8w[/video] and “Playing with Fire,” and a Ram commercial “The Official Truck of Heroes.”
The ads were created by Testa and Partners, a Los Angeles-based joint venture between Armando Testa of Italy, which has previously worked on Fiat ads, and L.A.-based Trailer Park, an entertainment marketing agency.
In addition to the spots, Fiat Chrysler will also be one of the presenting sponsors at the movie’s red carpet premiere in Los Angeles on Monday, November 16. (...) →
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The marketing campaign, which includes both television and radio ads, kicks off tomorrow, Sunday, November 1, with the first spot, a 30-second Chrysler promotion called “Where You’re Going.”
There will be two spots for Dodge, [video=youtube;w4HdSWBSX8w]https://www.youtube.com/watch?v=w4HdSWBSX8w[/video] and “Playing with Fire,” and a Ram commercial “The Official Truck of Heroes.”
The ads were created by Testa and Partners, a Los Angeles-based joint venture between Armando Testa of Italy, which has previously worked on Fiat ads, and L.A.-based Trailer Park, an entertainment marketing agency.
In addition to the spots, Fiat Chrysler will also be one of the presenting sponsors at the movie’s red carpet premiere in Los Angeles on Monday, November 16. (...) →
More...