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FCA this year used a different strategy for their Superbowl ads than what they have used in the past. Instead of going for very visceral and emotional ads, FCA tried for funny, sexy, open minded, cute, irreverent, and thoughtful.
It appears to have worked for them. Youtube today announced their top 5 AdBlitz Poll ads for ads played during the Superbowl, and FCA scored third and fifth overall out of 65 ads polled. This is also the fifth consecutive year that FCA has had an ad place in the top 3 in the AdBlitz Poll. This isquite a remarkable achievement for the automaker, because no other ad maker in any genre has attained the same results from its Superbowl … (full article) Read the rest...
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It appears to have worked for them. Youtube today announced their top 5 AdBlitz Poll ads for ads played during the Superbowl, and FCA scored third and fifth overall out of 65 ads polled. This is also the fifth consecutive year that FCA has had an ad place in the top 3 in the AdBlitz Poll. This isquite a remarkable achievement for the automaker, because no other ad maker in any genre has attained the same results from its Superbowl … (full article) Read the rest...
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