FCA: Building an Italian-Car Brand?

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Fiat Chrysler Automobiles (FCA) may be eyeing the success of “German Engineering” in selling cars as effectively as well as the Volkswagen-Audi’s, Porsche’s, BMW’s, and Mercedes’ individualad campaigns.
This may explain the resurrection of Alfa Romeo as a worldwide brand, ignoring both new brandsand past AMC/Chrysler historical marques (such as Imperial or DeSoto, which were both sold outside North America). (Read the rest) →
FCA: Building an Italian-Car Brand? is from Allpar News.


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