Do Chevy ads help Ram?

moparnut

Administrator
One year ago, Chevrolet launched a series of ads attacking the aluminum-bodied Ford F-150 pickups, to convince buyers that the Silverado’s steel was superior.One commercial shows rocks being dropped dumped into the pickup beds, damaging the Ford’s bed but not the Chevy’s.
When this ad was first aired, somepointed out that a bed-linerprevents this kind of damage. While somethought the ads would be devastatingly effective,
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