moparnut
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ClickonDetroit.com noted that the Detroit Pistons have signed a sponsorship deal with FCA US. They are already referring to the “Dodge Power Shot of the Day.”
The Pistons, who play out of “the Palace of Auburn Hills,” a privately funded stadium, now callthe West Atrium the “Dodge Atrium.” It’s the entrance for events and has the Dodge Ticket Store and Pistons store.
The 520-person Jeep Ivy Lounge at the DTE Energy Music Theater will be available to Royal members, and“vehicle displays” will be put into the Dodge Atriumand nearthe Jeep Ivy Lounge.Via “Fast Eddie.”
Update:Automotive News reported that the CEO of Palace Sports & Entertainment LLC expected naming rights to cost $1 million per year, giving some indication of the scope of the deal. (...) →
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The Pistons, who play out of “the Palace of Auburn Hills,” a privately funded stadium, now callthe West Atrium the “Dodge Atrium.” It’s the entrance for events and has the Dodge Ticket Store and Pistons store.
The 520-person Jeep Ivy Lounge at the DTE Energy Music Theater will be available to Royal members, and“vehicle displays” will be put into the Dodge Atriumand nearthe Jeep Ivy Lounge.Via “Fast Eddie.”
Update:Automotive News reported that the CEO of Palace Sports & Entertainment LLC expected naming rights to cost $1 million per year, giving some indication of the scope of the deal. (...) →
More...