moparnut
Administrator
Opinion. During the Great Depression, Walter P. Chrysler let Chrysler dealers sell the lower-cost Plymouth, because few had the money for the higher-priced cars.
The Chrysler-Plymouth pairing was never severed, even when Plymouth lost its premium over Chevrolet and Ford, and Dodge and DeSoto were slotted between Chrysler and Plymouth.
In relatively recent times, Chrysler started to push all the brands together.
Read the full story: Dealer pairings vs Genesis »
More...
The Chrysler-Plymouth pairing was never severed, even when Plymouth lost its premium over Chevrolet and Ford, and Dodge and DeSoto were slotted between Chrysler and Plymouth.
In relatively recent times, Chrysler started to push all the brands together.
Read the full story: Dealer pairings vs Genesis »
More...