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General Motors is running ads which slamFord’s use of aluminum. In the most evocative commercial, a computer-generated grizzly bear is set loose in a room where men can choose a steel or aluminum cage (most choose steel).
Thelonger videos are more fact-based, noting thatworking on aluminum bodies is still beyond the reach ofmany body shops, and in any case it generally costs far more than fixing steel. This ad is based on the work ofAMCITesting, which survey the differences in repair costs and time between the Silverado and F-150, using four of each. The ad also talks about how GMis using aluminum in other areas.
The ads are likely to helpRam, too; Ram has stuck with steel, findingwaysto beat Ford’s fuel economy. (...) →
Chevy Truck Ads Could Help Ram is from Allpar News.
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Thelonger videos are more fact-based, noting thatworking on aluminum bodies is still beyond the reach ofmany body shops, and in any case it generally costs far more than fixing steel. This ad is based on the work ofAMCITesting, which survey the differences in repair costs and time between the Silverado and F-150, using four of each. The ad also talks about how GMis using aluminum in other areas.
The ads are likely to helpRam, too; Ram has stuck with steel, findingwaysto beat Ford’s fuel economy. (...) →
Chevy Truck Ads Could Help Ram is from Allpar News.
More...