moparnut
Administrator
Who will benefit from FCA’s Super Bowl ads?
The first brand to benefit was Chrysler, which surged in customer interest and sales after the “Imported from Detroit” campaign hit. Ram got down and dirty, reaching out to farmers and other hard-working people, while Dodge associated itself with George Washington and the Dodge brothers. FCA also advertised Fiat, unsuccessfully trying to bring back the old “sell-cars-with-sex” system.
Last year,
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The first brand to benefit was Chrysler, which surged in customer interest and sales after the “Imported from Detroit” campaign hit. Ram got down and dirty, reaching out to farmers and other hard-working people, while Dodge associated itself with George Washington and the Dodge brothers. FCA also advertised Fiat, unsuccessfully trying to bring back the old “sell-cars-with-sex” system.
Last year,
Read the full story: Who will get FCA’s Super Bowl ads? »
More...