The search for the real killers

moparnut

Administrator
FCA’s October sales painted a grim picture. Despite a nearly 11% increase in the average incentive, sales fell more than 13%, the worst drop of any major automaker except Hyundai.
The Chrysler brands (Chrysler, Dodge, Jeep, and Ram) actually posted a larger loss, 13.5%, than FCA’s total 13.2% deficit.
But if you drill down a bit, there were three major factors that killed the year-over-year comparisons: discontinued models,
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