moparnut
Administrator
Sergio Marchionne and other Fiat Chrysler leaders have spent years trying to get their companies to work together as a whole, for the most part with surprising success. Fiat Chrysler is unquestionably different from DaimlerChrysler in attitude and culture. However,outsiders can still look at how well Fiat-based designs have taken hold in the U.S.
There arethree kinds of Fiat-based cars sold in the US — mostly-pureFiats (anythingwith the Fiat, Maserati, or Alfa Romeo badge, and the ProMaster City); heavily-reworked Fiats (ProMaster); and cars using heavily adapted versions of Fiat platforms and architectures (Renegade, Cherokee, Dart, and 200).
Let’slookatthe year-to-date US sales and comparecars that sell mainly on their own merits, to those that have required heavy discounting (Ram pickups have hefty rebates, but these are a response to GM and Ford’s actions). (...) →
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There arethree kinds of Fiat-based cars sold in the US — mostly-pureFiats (anythingwith the Fiat, Maserati, or Alfa Romeo badge, and the ProMaster City); heavily-reworked Fiats (ProMaster); and cars using heavily adapted versions of Fiat platforms and architectures (Renegade, Cherokee, Dart, and 200).
Let’slookatthe year-to-date US sales and comparecars that sell mainly on their own merits, to those that have required heavy discounting (Ram pickups have hefty rebates, but these are a response to GM and Ford’s actions). (...) →
More...