Walter P. Chrysler was an amazing individual. My suggestion is that you start with him & the Dodge Brothers, and then work the legacy they created. WPC crafted his own set of tools by hand, and if I recall was a self-taught engineer.
Did you know ever Model T Ford built from 1914 through 1917 had a Dodge engine? In '17, the Dodge brothers said "up yours" to Henry and decided they could build cars too, not just engines... they supplied him through the end of that model year, then stopped.
Research the Airflow. It was a sales disaster, but decades ahead of its time in technology, particularly concerning safety.
Another interesting fact: The word "dependable" didn't exist in the English language until Dodge's advertising slogan: "The Dodge Dependables".
On a side note, but something you could include: I saw a rerun of Horsepower TV this weekend, and they once-again failed saying the '62 Chevy 409 was the first factory-produced American V8 to produce one horsepower per cubic inch. Of course, we all know that Chrysler did that 6 years prior with the '56 300's optional 355HP solid-lifter 354 Hemi (the same engine in the '57 Dodge D-501 my Grandfather owned--Mom & Dad took it on their honeymoon). Hell, Chevy did it themselves years earlier with the '57 283 fuelie, though by that time even De Soto's top Hemi was making 1HP/cube.
Chrysler was the first company with true, electronic anti-lock brakes. The 1971 Imperial offered an option called "Sure Brake" and that's exactly what it was. In a point of irony, Chrysler let the patent expire and Mercedes-Benz copied it in the '80s, then touted that they didn't patent it because as the commercials of the day said, "Some things are too important not to share." The actual fact is they couldn't patent something someone had already patented years earlier!
"Extra Care in Engineering" was The Chrysler Corporation's tagline for years, but it really was a belief system within the company rather than just a slogan. A little digging will get you a lot of information.