moparnut
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Chrysler brand has launched a new multicultural marketing campaign for the 2015 Chrysler 200. The ads feature Mexican actor Gael García Bernal, 36, who starred in the Oscar-nominated film Amores Perros and The Motorcycle Diaries. The campaign consists of four national television spots, one 60-second and three 30-second, that will air across U.S. Hispanic media as well as digital and social initiatives. Chrysler will also be the presenting sponsor of “La Voz Kids” (The Voice Kids), the top family show on Telemundo. Created in partnership with Lopez Negrete advertising, the ads introduce Hispanic consumers to the all-new 2015 Chrysler 200.... more (full story/sharing links)
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