So, I was late to that party, but there's more tomorrow and Thursday.
The big announcement today was MOPAR is opening things up a bit so you can get performance tuning. They're starting with two manufacturers now and will expand to more in the future.
At one point the guy said, "if the market asks for it, we will make it." In the context of aftermarket performance parts and such... Pretty cool stuff.
The days of the Hustle Stuff catalog may be upon us once again.