Jeep: behind the Cat Stevens ads

moparnut

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Jeep’s new Grand Cherokee campaign, includingthe Cat Stevens song “If You Want to Sing Out, Sing Out,” showed up on September 26 as part of a larger campaign. It continues to celebrate Jeep’s 75th anniversary, 1941-2016. Head marketer Olivier Francois wrote, “This story speaks to the freedom of choice that we offer to consumers.Our ‘Free to Be’ message embraces two important core tenants of the brand: freedom and adventure, which any Jeep brand marketing campaign is […]

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