moparnut
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Jeep is changing its logo guidelines, dropping itsgreen trademark mark (shown at right) and replacing it with a 3D metallic one, which dealers can replace with a black, gray, or white logo if needed.
The company demands that dealers always include the ® registered trademark. The reason for this dates back to when SUVs started become popular; writers called them “jeeps,” andthe brand was at risk, because any generic word cannot be maintained as a trademark. The result was an ad campaign, “There’s only one Jeep,” imploring writers toonly use the word for one brand of vehicle.
The new “Jeep®” logo must be separated from all other text by the length of the letter “J” on all sides. (...) →
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The company demands that dealers always include the ® registered trademark. The reason for this dates back to when SUVs started become popular; writers called them “jeeps,” andthe brand was at risk, because any generic word cannot be maintained as a trademark. The result was an ad campaign, “There’s only one Jeep,” imploring writers toonly use the word for one brand of vehicle.
The new “Jeep®” logo must be separated from all other text by the length of the letter “J” on all sides. (...) →
More...