moparnut
Administrator
One of the problems any automaker with numerous brands faces is, “How can we differentiate these brands, while still having economies of scale?” That brings us to a pair of Italian sports-car brands which overlap in price: Alfa Romeo and Maserati.
Brand leader Tim Kuniskis said, at a recent event, that Alfa is the “purest” sports car brand in the industry, while Maserati is the ultimate grand touring car.
Read the full story: How Alfa sets itself apart from Dodge and Maserati »
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Brand leader Tim Kuniskis said, at a recent event, that Alfa is the “purest” sports car brand in the industry, while Maserati is the ultimate grand touring car.
Read the full story: How Alfa sets itself apart from Dodge and Maserati »
More...