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The Jeep Grand Cherokee was the best-selling vehicle in its class in Australia last year, and a new study released by Roy Morgan Research, Australia’s oldest and best-known market research company, provides some insight as to why.
While Australian car buyers rated fuel efficiency as the most important factor in a car-buying decision, purchasers of SUVs ranked mileage fifth and were more likely to consider a diesel engine than car buyers. More than that, SUV buyers desired a proven track record.
That may have led to the success of Grand Cherokee, which has an available V6 diesel in Australiaas well as the US and Europe.Large SUV buyers told Roy Morgan Research they wanted all the extras as … (full article) Read the rest...
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While Australian car buyers rated fuel efficiency as the most important factor in a car-buying decision, purchasers of SUVs ranked mileage fifth and were more likely to consider a diesel engine than car buyers. More than that, SUV buyers desired a proven track record.
That may have led to the success of Grand Cherokee, which has an available V6 diesel in Australiaas well as the US and Europe.Large SUV buyers told Roy Morgan Research they wanted all the extras as … (full article) Read the rest...
More...