As someone who looks at marketing campaigns on occassion, this one realy does a good job.
You already know that Honda makes cars. So, this ad is designed to give you an idea of what the experience of owning and driving one is all about.
They do it in an entertaining way that keeps the attention of just about anyone - even those with no interest in cars.
They're building brand awareness rather than trying to sell you a car - or at least any specific car.
Why do I look at ad campaigns? Because the campaigns put together for the company that I work for usually suck. We're trying to do the brand awareness thing too. The problem is that no one knows what we sell. So the net effect is: "yeah, nice story but I don't know what you have for me or my business..*turns page/changes channel* "
Sorry to hijack this but I'd like to try a bit of an experiment:
Without using Google, tell me what Nortel sells.
If you haven't heard of Nortel, say so. (That's another sore point.)
And please, no stock or accounting jokes. I've heard them all.