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Automotive News Europe reported that Saad Chehab, the former head of the Chrysler and Lancia brands, resigned today from his position as Maserati’s global marketing chief, citing personal reasons.
Fiat Chrysler CEO Sergio Marchionne brought Mr. Chehab over toChrysler in 2009, having lured the Lebanese-born executive from Ford, where he was director of creative services.
Mr. Chehab wascredited as the creative force behind the wildly successful Super Bowl spots featuring Eminem and Clint Eastwood, and for leveraging the successful “Imported from Detroit” theme.He was reassigned to Maserati in 2013as the brand gained new cars: Maserati sales grew 150% in 2013 and 137% in 2014. (...) →
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Fiat Chrysler CEO Sergio Marchionne brought Mr. Chehab over toChrysler in 2009, having lured the Lebanese-born executive from Ford, where he was director of creative services.
Mr. Chehab wascredited as the creative force behind the wildly successful Super Bowl spots featuring Eminem and Clint Eastwood, and for leveraging the successful “Imported from Detroit” theme.He was reassigned to Maserati in 2013as the brand gained new cars: Maserati sales grew 150% in 2013 and 137% in 2014. (...) →
More...