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Larry Vellequette’s recent article in Automotive News highlights a longstanding problem that has faced Fiat dealers in the United States: new models aren’t increasingtotal sales.
In 2010, Fiat Chrysler CEO Sergio Marchionne predicted 50,000 sales per year for the Italian brand, as it returned to the U.S. market after leaving in1983. Fiat hadonce rivaled Volkswagen for sales leadership in Europe, and he was confident that the new, larger, and greatly updated 500 and two new models to come later would, so to speak, make their marque on America.
Fiats aresold in standalone dealerships separate from any Chrysler lines.
With a massive marketing push, the 500 got off to a good start, hitting the 50,000/year pace in September 2012, just 19 months after it went on sale — but it hit the mark for just one month. (...) →
Fiat floundering in U.S. is from Allpar News.
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In 2010, Fiat Chrysler CEO Sergio Marchionne predicted 50,000 sales per year for the Italian brand, as it returned to the U.S. market after leaving in1983. Fiat hadonce rivaled Volkswagen for sales leadership in Europe, and he was confident that the new, larger, and greatly updated 500 and two new models to come later would, so to speak, make their marque on America.
Fiats aresold in standalone dealerships separate from any Chrysler lines.
With a massive marketing push, the 500 got off to a good start, hitting the 50,000/year pace in September 2012, just 19 months after it went on sale — but it hit the mark for just one month. (...) →
Fiat floundering in U.S. is from Allpar News.
More...