moparnut
Administrator
In the 1990s, Chrysler Corporation created a Five Star dealership program which rewarded dealers partly bygiving them favorable placement inthe Chrysler web site. The program was created with at least one fatal flaw: it was administered by zone reps, not an outside party.
Five Star was re-done under DaimlerChrysler, but neverseems to have been especially effective in improvingcustomer’s experiences.
Now, FCA US is creating a similar program dubbed the “Customer First Award for Excellence,” across all 2,600 dealerships in the U.S. This time, like Toyota, it is partnering withcustomer-research company J.D. Power, which also rates cars, hospitals, and other service points. (...) →
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Five Star was re-done under DaimlerChrysler, but neverseems to have been especially effective in improvingcustomer’s experiences.
Now, FCA US is creating a similar program dubbed the “Customer First Award for Excellence,” across all 2,600 dealerships in the U.S. This time, like Toyota, it is partnering withcustomer-research company J.D. Power, which also rates cars, hospitals, and other service points. (...) →
More...