moparnut
Administrator
FCA’s average incentives per vehicle in December were high, but not as high as some competitors.
While GM spent $4,611 per car sold, and Volkswagen Group (including Audi and Porsche) spent $4,392, FCA spent $4,291 per car. That’s not quite as good as Ford’s $4,190, but it put FCAout of the unwanted “#1 discounter” position — indeed, they were at #5 (BMW and Mercedes were also heavier with incentives).
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While GM spent $4,611 per car sold, and Volkswagen Group (including Audi and Porsche) spent $4,392, FCA spent $4,291 per car. That’s not quite as good as Ford’s $4,190, but it put FCAout of the unwanted “#1 discounter” position — indeed, they were at #5 (BMW and Mercedes were also heavier with incentives).
Read the full story: FCA kept incentives down »
More...