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FCA wasthe world’s seventh largest automaker, selling 4.7 million cars last year, but it was #6in ad spending.FCA spent $3.9 billion on advertising, worldwide.
Toyota, the world’s #1 with over ten million sales, was the fifth largest automaker-spender, according to Advertising Age, laying out$4.1 billion to spread the word. The biggest auto-spender of all was VAG, the combination of Volkswagen,
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Toyota, the world’s #1 with over ten million sales, was the fifth largest automaker-spender, according to Advertising Age, laying out$4.1 billion to spread the word. The biggest auto-spender of all was VAG, the combination of Volkswagen,
Read the full story: FCA #6 in ads »
More...