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The Mercedes AMG Formula 1 Team confirmed Wednesday the news of a new partnership with Hugo Boss, effective from 1 January 2015 onwards.
Hugo Boss, a market leader in the upper premium and luxury global apparel market, becomes a team partner of the Mercedes F1 team, and the team's official supplier of lifestyle and formal wear clothing.
[TD="class: caption"]Photo: Mercedes AMG[/TD]
Hugo Boss is therefore leaving McLaren after 33 years.
The German company will create high-performance teamwear and develop a 'BOSS for Mercedes-Benz Collection', inspired by the Formula 1 team, which will be available twice a year featuring high-end menswear fashion.
[TD="class: caption"]Nico Rosberg already had a personal sponsorship from Hugo Boss when he raced in GP2 in 2005. (Photo: WRI2)[/TD]
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Hugo Boss, a market leader in the upper premium and luxury global apparel market, becomes a team partner of the Mercedes F1 team, and the team's official supplier of lifestyle and formal wear clothing.
|
[TD="class: caption"]Photo: Mercedes AMG[/TD]
Hugo Boss is therefore leaving McLaren after 33 years.
The German company will create high-performance teamwear and develop a 'BOSS for Mercedes-Benz Collection', inspired by the Formula 1 team, which will be available twice a year featuring high-end menswear fashion.
|
[TD="class: caption"]Nico Rosberg already had a personal sponsorship from Hugo Boss when he raced in GP2 in 2005. (Photo: WRI2)[/TD]
More...