
Ken Steinke had always wanted to do at least one custom car project in his lifetime. So when he was convinced the time had finally come to customize a car, he chose a car that he already owned and had drooled over since the first time he laid eyes on it.
Customized 1948 DeSotos don’t exactly grow on trees, so the car would definitely be unique. And of course, the name of the car was already a “Custom” in DeSoto nomenclature — the beautiful convertible couple was a member of the Custom Series, one step above the Deluxe models on the DeSoto menu.
Steinke, a resident of Wausau, Wis., wasn’t thinking about customizing the car when he first spotted it. He never even really considered owning such a machine, but a series of unlikely events helped him cross paths with the DeSoto back in the late 1960s.
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