This car looks to be an excellent start, and I thought it might be worth the asking until I saw under the hood and the interior. The underhood area isn't terrible, and all the difficult parts are there, there's just a lot of time to be spent... my point being that this guy didn't take the time. The front seat cover can probably be repaired or a new one made; odds are actually pretty good that there's some NOS material out there. The driver's side armrest might be a tough find in red, but I guess that's why they make dye.
The big problem is that steering wheel. I've seen those Aero steering wheels bring $5,000+ for an NOS one, and nobody correctly restores them. The only restoration method available is good enough for 99% of the guys out there, but it's not 100% right. Cost is in the neighborhood of $2,000. :dgt:
I'm not a huge fan of those wheels, but they're an improvement over factory wheelcovers to my eye. I think it would look better with original straight-spoke Torq-Thrusts with brushed rims and the as-cast center (bonus points for period-correct magnesium versions).
If a guy could chisel four or five grand off the price to account for all that, resulting in a sub-$20K total investment, it wouldn't be a terrible deal. As fas as investment, you'd basically be "all in" since the market ain't skyrocketing for non-Sonoramic cars anytime soon. You're also "stuck" with one of those love/hate cars; as an owner of a '61 Plymouth I can tell you there's very little middle ground. These cars aren't good "flippers" by any stretch of the imagination.